Privacy Policy (Datenschutzerklärung)
AXcent Dance Zurich
Last updated: August 2025
Welcome to AXcent Dance. This Privacy Policy explains how we collect and use your personal data and what rights you have. It covers data collected through our website axcentdance.com and through in-studio registrations and communications in Zurich.
Overview
- §1. Scope
- §2. Personal Data We Collect
- §3. Purpose of Data Processing
- §4. Legal Basis for Processing
- §5. Data Retention & Deletion
- §6. Cookies
- §7. Google Analytics
- §8. Google Ads
- §9. Third-Party Services
- §10. Your Rights
- §11. Contact Information
- §12. Changes to this Privacy Policy
§1. Scope
AXcent Dance processes personal data collected through https://axcentdance.com, class registrations, newsletters, and communications in Zurich.
§2. Personal Data We Collect
Depending on how you interact with us, we may collect the following data:
- Contact details: name, gender, email, and phone number when you contact us or book classes.
- Payment information: processed securely by our payment providers. We never store card data ourselves.
- Website usage data: IP address, browser type, and general activity data.
§3. Purpose of Data Processing
- To manage class registrations, payments, attendance, and waitlists.
- To send information about courses, workshops, or events.
- To analyse traffic and improve website usability and security.
§4. Legal Basis for Processing
We process data under these legal bases:
- Consent: when you contact us, join newsletters, or accept non-essential cookies.
- Contract performance: when we handle your course registration and payment.
- Legitimate interests: when we improve our services or protect our systems.
§5. Data Retention & Deletion
We keep enrolment and payment records for ten years to comply with Swiss law. Our team applies technical and organisational safeguards to protect your data from loss, misuse, and unauthorised access. When data are no longer needed for the stated purposes, we delete or anonymise them. Marketing consents stay valid until you withdraw them.
§6. Cookies
Our website uses essential cookies to enable basic functions such as session management and navigation. We also use analytics and advertising cookies, but only after you give consent through the cookie banner or browser settings. You can change your cookie preferences at any time.
§7. Google Analytics
We use Google Analytics (Google LLC, USA) to understand how visitors use our site. The tool records anonymous statistics and uses IP anonymisation to protect your privacy. In rare cases, Google may transfer information to US servers under standard data protection safeguards. You can opt out of tracking in your browser or by installing Google’s opt-out plugin.
§8. Google Ads
AXcent Dance uses Google Ads (Google LLC, USA) to evaluate advertising performance and run remarketing campaigns. When you click one of our ads, Google may set a short-term conversion cookie that expires after 30 days. This cookie does not identify you personally but helps us measure campaign results. You can adjust or disable personalised advertising in your browser or Google account.
§9. Third-Party Services
We work with trusted partners who support our operations, such as payment processors, hosting providers, and analytics vendors. Some embedded content like YouTube or Google Maps may collect data under their own privacy policies. We share only the information necessary for each service and sign data processing agreements where required.
§10. Your Rights
You can request to access, correct, or delete your personal data. You may object to processing or request restrictions on how we use your information. Where applicable, you can ask us to transfer your data to another provider. You can withdraw your consent at any time by contacting us.
§11. Contact Information
AXcent Dance Zurich
Email: info@axcentdance.com
§12. Changes to this Privacy Policy
AXcent Dance may update this Privacy Policy to reflect new legal requirements or business changes. We publish all updates on this page and include the new “Last updated” date.